Ok, this may sound insane. But three times while developing Agapage, I would turn around and pick a target while working in a coffee shop. I picked people at random. I would explain what Agapage was, and how it sent txt messages to phones, instead of having the organization hand out pagers. Anyway, my three groups happened in the course of two months. Here is what the interactions were like.
1) A Italian Language Study Group.
Demographic -
- Caucasian
- 100% Female
- 55+
This group was a lot of fun, I turned around and said. “Hi ladies, I’m developing something, but it is really critical that I get feedback. Do you have a second?” and they all politely agreed. So the next thing out of my mouth was “So how many people here go to Church?” and dude, a pin could have dropped. One gal, (I’ll call her the alpha) firmly crossed her arms and said “This is the wrong group for THAT conversation”. Smoothly I didn’t let it phase me.
“Not a big deal..” I said with my warmest smile, and just kept on going.
By the end of the conversation. Even Alpha was buying into the idea. She was actually the one that gave me the nursing home thought.
“My mother has alsymers, and when she has a bad day, it is really hard for the home to track us (the kids) down. If they could use your system, it would probably save them time, from having to make 4 or 5 phone calls. Which could then probably save them money if the price was right”. This conversation went really well.
2) Random Guy
Demographic
This guy happened to go to church, and really liked the idea of Agapage. Nothing went really great here, there was a major objection that I couldn’t get around.
“What about the people that don’t have cell phones?”
Well that is a really great question, so after our interaction, I had to answer that. And it was there that my research led me SNL Kagan’s report about the U.S being 100% saturated by 2013. I think also, I would probably try and overcome this objection by asking how many families he knows, ranging from 18-38 (family demo for kids) don’t have a cell phone. And the answer for myself? Well, I could only think of one personally. Though I think they just bought one again.
3) Random Guy #2
Demographic
This guy turned out to own a restaurant. And the interaction went EXTREMELY well. After showing him the software, he wanted to know if he could use it for restaurant paging. And with some adaptation, that wouldn’t be that hard for me to swing. He also wanted to know if I would be interested in finding some capital. We exchange information, and I will see what comes of it.
* * *
I found a lot of value in these interactions. They were practice sales pitches. Now obviously no one was buying, but hey, it was still good to go through the list of Agapage features, and see what the reaction was. I would say that any sole proprietor/programmer/engineer who is developing something, should probably try and have a couple of these, with people they don’t even know. Just to see if they can convince a target group that what they are selling has value. If I couldn’t personally over come their objections, in a meaningful way, that would leave me with some serious concern.
-full steam ahead
jared